- 1 Five mandatory actions need to be taken forthright after launching the website
- 1.1 Here are the top five marketing functionalities that you need to undertake immediately after your new website is up and running.
- 1.2 Establish a Strong Social Media Presence
- 1.3 Consider Digital Advertising
- 1.4 Use Email to Connect with Your Customers
- 1.5 Optimize for All Types of Search
Five mandatory actions need to be taken forthright after launching the website
Launching a brand new website could be an immense accomplishment that will do wonders for your business. It will establish an enticing brand identity, improve credibility, produce a positive perception of your business, and slingshot you ahead of your competition. But whereas a brand new website could be an important milestone, it’s not the end of your marketing journey. You need to find ways to attract the audience once the website is live because if nobody sees it, it can’t facilitate your business.
Here are the top five marketing functionalities that you need to undertake immediately after your new website is up and running.
Start Developing Fresh Content
Always have high-quality, frequently updated content on your website, whether with a company blog, news releases, events, or on-page content. It will boost your Google rank, help generate inbound traffic to your website, demonstrate thought leadership and authority in your industry, generate leads and drive conversions. Later, with SEO companies Mumbai, you can initiate a content audit for new content creation to deliver an excellent user experience.
Establish a Strong Social Media Presence
Go through the demographics and interests of your customer base, target audience and mark that information. Next, do a social media audit to decide which social media platforms your business should be on. Once you have chosen the social media platforms aligned to your business goals, draft a schedule and begin creating social posts that embody your brand image and boost follower’s interaction.
Consider Digital Advertising
Getting people to come to your website through organic search and social media traffic can be difficult, but there is a shortcut called ‘digital advertising’. You only need to establish what your goals are. Are you looking for Brand awareness? Immediate sales? Lead generation? An increased social media following? Further, website designing company will dictate which type of digital advertising to use out of pay per click ads, display ads, and social media advertising.
Use Email to Connect with Your Customers
Build a collection of customer email addresses belonging to people who have indicated an interest in your brand and determine which types of emails you want to send. Options include welcome emails, an email newsletter, offer emails and emails that aim to strengthen the relationship by asking customers to take a survey, post a review, or provide a testimonial for your website. Decide the frequency for your emails to stay top-of-mind with customers without overwhelming them.
Optimize for All Types of Search
People are using new ways to search, and search engines have gotten a lot better at understanding what searchers are looking for, then delivering search results that give them the answers they seek. To make your website content appears as a high ranking search result for all, make sure you optimize your website content by the web development company for local search, image search, and voice search.
Once your website is visible and working, you’ll want to focus on marketing and content generation. To achieve this, you need Digital marketing guide that stimulates your website.