Note: All “READ” included in this post are few of the related example of guest post published in our site.
Let’s look at the strategy proposed by PrositeWeb SEO experts.
Step 1. Find blogs that allow guest publishing
Let’s start by generating a huge list of editors who accept guest messages on those topics that are relevant to your industry. Here are the three main approaches you should use:
Search editors by topic
Run a series of search queries with your keyword + guest publishing leaders.
For example, if you’re looking for sites that accept entrepreneurship-related content, search for “business initiative” + type for us.
Here are some other queries that could be used to search for platforms that accept guest posts:
- [keyword] + “send guest blog”
- [keyword] + “contribute to our site”
- [keyword] + “guest position”
- [keyword] + “item searched”
- [keyword] + “writer searched”
- [keyword] + “guest author”
- [keyword] + “send item”
- [keyword] + “guest message written by”
- [keyword] + “collaborating writer”
The technique obviously takes a lot of time when done manually, especially when you consider reviewing each page of search results, verifying each result and saving each possible track.
That’s why I’d suggest looking for an automation tool, like Link Assistant, that you can do everything at the touch of a button.
Search publishers used by other bloggers
No matter how new you are in the industry, I bet you can name some prominent bloggers at the top of your head. If we talk about SEO, for example, then I immediately think about Neil Patel, Brian Dean, and Marcus Sheridan, among others.
They have done a lot of guest posts over the years, which means they have also done the job of finding and researching a lot of potential content partners. All I have left to do is find those partners and take them for myself.
Using Neil Patel as an example, I would form a query on the line of:
“Neilpatel guest message”
Except you would have to delete the results from your own websites:
“Neilpatel Guest Message” -neilpatel.com
And voila, I have an endless list of top-notch editors who obviously accept guest messages from bloggers in my industry.
Spy on your competitors
A more advanced strategy is to search for websites that have many pages that link to their competitors. You can try searching for those websites in the same way you searched for guest messages from the most popular bloggers:
[guest publication by] + [competitor name],
but it is unlikely to produce significant results as guest messages are usually made by company employees and the company itself.
A better way is to use competitive analysis tools, such as Link Explorer, Majestic, and many others, to look at the backlink profiles of your competitors and find blogs that link a lot to them.
And in case you don’t have a big budget, you can always use the free version of SEO SpyGlass, which allows you to analyse more than a thousand backlinks per competitor.
Step 2. Identify the best opportunities
To make sure your guests’ messages have real value, you need to examine potential publishers for both their quality and relevance.
Here are some of the things to look for on a promising track:
- Content is relevant to your industry;
- Readers are engaged through comments and actions;
- Publisher keeps profiles active on social media;
- The Domain Authority (DA) score is in the top half;
- The other guest items are of high quality.
Apply those criteria to the list of leads you generated in the previous step, and you should end up with at least a dozen publishers to launch to.
Step 3. Brainstorming content
Your main goal is to write irresistible content. Content that benefits both the publisher and the reader, as well as returns some of the traffic to your website. In other words, for your proposal to be accepted, it has to be a win-win situation.
Therefore, a good place to start when researching content ideas is to look at which guest posts have succeeded with the publisher in the past.
One way to do this is to use tools like Ahrefs, BuzzSumo and Rank Tracker to analyse the publisher’s website and find the blog posts that work best.
Once you have the list of the best-performance blog posts, you’ll be able to detect the pattern of posts most likely to succeed. The things to pay attention to are:
- Types of articles (from lists, type the top 10, guide, research, etc.);
- Topics that are presented repeatedly;
- Style and writing of the headlines of the articles;
- Audience level (beginner, intermediate, advanced).
Once the pattern is known, it should be fairly easy to find more promising content ideas.
You may consider continuing with a certain topic and writing a more detailed article below in the sales funnel.
You can also identify outdated articles and try to launch a new perspective on the same topics. In general, even a slight variation on a popular theme should work well.
Step 4. Reaching out to editors
Keep in mind that there are a finite number of relevant content partners on the market. It means you can’t afford to go around sending them generic messages – you’d run out of clues before you start. The important thing here is not to get a single placement of content, but to build relationships that last for years.
Establishing a relationship with potential publishers
Help establish a little relationship before you make your content presentation.
My advice is to commit to the editor’s content: like and respond to their social media posts, comment on their blog and subscribe to their newsletters.
Once there’s a relationship between you two, you can ask about possible collaborations.
Launch your ideas by email
Once you’ve become familiar with the editor’s blog and gathered your own ideas, it’s time to test your proposal.
The goal is to be as authentic as possible and assure the publisher that you are able to deliver quality content. Here is an email template that I personally find very useful, but feel free to make adjustments and give it your own voice.
Be sure to follow up if you don’t receive a response after a week of waiting.
Maximize the chances of being considered
Like the one making a pitch, you’re in a weak position, so it’s your job to make it easier for the editor to say yes.
Follow the presentation guidelines
Blogs that have the established practice of accepting guest entries typically have presentation guidelines somewhere on their website. Make sure your proposal is aligned with those guidelines.
Direct your proposal to a person
Avoid directing your emails to dear editors or dear lords or anyone else. Find the person in charge, find your work email, and address them by name.
Straight to the point
Popular publishers receive dozens of releases every day, they know what the deal is. Don’t waste your time with excessive formalities and declare your proposition as concisely as possible.
Step 5. Deliver a first-class copy
Once your proposal is accepted, it’s time to do the real work: write an amazing guest post that will blow everyone away.
And while I can’t teach you to write well, there are a few things you can do to improve the quality of your copy no matter how well it’s written.
Focus on readability
Today’s readers no longer review the entire article. Instead, they scroll through the article until they find a subtitle they like, read that part of the article, and then bounce.
That’s the process you, as a writer, have to accommodate – make sure your articles are scannable:
- Break your item with H2, H3, H4, and so on;
- Use shorter words, sentences, and paragraphs;
- Maintain consistent formatting throughout the article;
- Use many bullet points.
Add high-quality images
Images also increase readability, but what they really do is distinguish you from other guest presentations. It’s rare for a guest blogger to be bothered with quality images, which is a missed opportunity and, frankly, doesn’t take that much effort.
Images don’t even have to be that informative, you can add some to illustrate your point of view in a humorous way.
Add some data
Another rarity in the guest world is analytics. Most guest posts aim to create a lot of content with as little effort as possible, which means it’s rare for guest posts to provide valuable information.
Be different – go out and find some data, make a nice chart or a table, and trust that your editor will be pleasantly surprised.
Add contextual links
Don’t forget the main reason you’re sending a guest post.
The rule here is not to be greedy and place the links only where they can add value. Also, be sure to set appropriate expectations for what type of content readers will see when they follow the link.
Write a great biography
Although publishers may have different policies regarding backlinks, one place where such a link is guaranteed is the author’s biography.
So make sure your timeline is well done, fun and designed with a click on mind.
Step 6. Send and track
If you don’t have a pre-set relationship with the editor, it can take up to a month, and sometimes up to several months, to review and publish your presentation.
If luck is on your side, your presentation will be accepted quickly. But if it’s been a while and you haven’t received an answer, don’t despair. Sometimes publishers are busy and may not have time to open or read your email, as simple as that. Send them a follow-up email and make it brief and straightforward.
Step 7. Help promote your position
If your guest position is accepted and published, you’ll want to maximize your value by making sure it works well.
If your guest post drives traffic and generates social engagement, the publisher will probably also accept your future presentations. The guest article can also serve as a reference in case you’re launching to other blogs.
Therefore, even if the entry isn’t on your website and isn’t intended for your current audience, it would be beneficial to promote it through their own channels.
Share your guest post on social media
Share most posts across all your social media accounts: Facebook, Twitter, LinkedIn, and Instagram.
Ask your friends and co-workers to give it a boost
I also let my friends know about my guest posts and ask them to share them through their social media accounts. This helps my messages have more social actions.
Watch the comments section
Be sure to respond to all comments and maintain the momentum of your post. Remember that you are a guest on this platform, so stay positive and don’t get carried away by the discussions.
Step 8. Track and measure
Once everything is done and your guest message is online, don’t forget to track and measure the success of your link building strategy.
Google Analytics is a powerful tool to help you understand how healthy your link profile is, and the traffic your backlinks generate. All this information will help you execute a more specific SEO strategy.
A word of caution: Guest blogging only for bakclinks is not feasible. You need to do this as part of an extensive marketing campaign to generate tons of quality backlinks and realize many other benefits. And as experts say, it’s better to generate fewer quality links from relevant sites than to get tons of low-quality links.