Keyword is a word or phrase that is used as a descriptor or identifier for a specific topic or subject. In search engines, keywords are used to match search queries with relevant results. While in programming, keywords are reserved words that have a specific meaning in the programming language and cannot be used as variable or function names.
Marketing and advertising keywords are used in search engine optimization aka (SEO). and pay-per-click (PPC) campaigns to target specific audiences and increase visibility of a website or product.
Keyword Planner is a tool provided by companies like Google AdWords and other website. This helps users research keywords for their website or advertising campaigns.
It allows users to search for keywords related to a specific topic or product. To retrieve information such as the number of searches for a keyword, the level of competition for that keyword, and suggested bid prices for pay-per-click (PPC) campaigns.
The tool also allows users to enter their website URL and see keywords that are currently driving traffic to their site. Additionally, it also gives option to users to create a plan for their Ad campaigns based on the keywords they find. It is widely used by SEO and PPC professionals to research and optimize their campaigns.
Keyword research tool
Keyword research tools are software or online platforms that help users identify and analyze keywords for search engine optimization (SEO) and pay-per-click (PPC) campaigns.
These tools can help users understand the search volume, competition level, and potential value of different keywords, as well as identify new keyword opportunities.
List of keyword planner
(Keyword research tools)
- Google Ads Keyword Planner: A free tool from Google that helps users research keywords and create ad campaigns for Google Ads.
- SEMrush Keyword Research Tool: A paid tool that offers keyword research, competitor analysis, and other features for SEO and PPC campaigns.
- Ahrefs Keywords Explorer: A paid tool that offers keyword research, organic search data, and other features for SEO and PPC campaigns.
- Moz Keyword Explorer: A paid tool that offers keyword research, SERP analysis, and other features for SEO and PPC campaigns.
- Keyword Tool: A free and paid tool that generates keyword ideas from Google Autocomplete and other sources.
- Keyword Tool Dominator: A paid keyword research tool that allows you to find keywords for your website and for PPC campaigns
- Serpstat: A paid SEO and PPC tool that offers keyword research, site audit, and other features.
- KWFinder: A paid keyword research tool that offers keyword research, SERP analysis, and other features for SEO and PPC campaigns.
- Long Tail Pro: A paid keyword research tool that specializes in finding long-tail keywords for SEO and PPC campaigns.
- Keywords Everywhere: A browser extension that shows keyword data (search volume, CPC, and competition) on various websites such as Google Search Console, Ahrefs, SEMrush, and many more.
Note: that some of the tools above may have a free version with limited functionality. But offer a paid version with more advanced features and data. It’s important to research and compare different keyword research tools, to find the one that best fits your needs and budget.
Understanding various keyword terms
There are several different types of keywords that are used in various contexts, each with its own meaning and purpose. Some common types of keywords include:
- Short-tail keywords: These are single words or short phrases that are broad in nature and have a high search volume. They are often more competitive and harder to rank for in search engines.
- Long-tail keywords: These are longer phrases that are more specific and have a lower search volume. They are often easier to rank for and can drive more targeted traffic to a website.
- Brand keywords: These are keywords that include the name of a specific brand or company. They are used to drive traffic to a brand’s website and increase brand awareness.
- Location-based keywords: These are keywords that include a specific location or geographic area. They are used to target local customers and drive traffic to local business websites.
- Product keywords: These are keywords that include the name of a specific product or service. They are used to drive traffic to product or service pages on a website and increase sales.
- LSI keywords: Latent Semantic Indexing keywords, are related keywords that can be used to add context to a webpage, and help search engines better understand the content of a webpage.
- Negative keywords: These are keywords that you don’t want to show up in the search result with your ads.
- Keyword groups: These are groups of related keywords that are organized, together for the purpose of targeting specific audiences or topics.
It’s important to understand the different types of keywords and how they can be used to target specific audiences and improve search engine visibility.
Understanding various keyword terms
A search is the act of looking for information or content on the internet using a search engine, such as Google or Bing.
A keyword is a word or phrase that is used as a descriptor or identifier for a specific topic or subject. In search engines, keywords are used to match search queries with relevant results. In marketing and advertising, keywords are used in search engine optimization (SEO) and pay-per-click (PPC) campaigns to target specific audiences and increase visibility of a website or product.
Competition refers to the level of competition for a particular keyword or phrase. This can be determined by analyzing the number of other websites or ads that are targeting the same keyword. A higher level of competition means that it will be more difficult to rank for that keyword and may require a higher bid in a PPC campaign.
4. Ad impression share:
Ad impression share is the percentage of total impressions that your ad received out of the total impressions that it was eligible to receive. It can help to measure the visibility and reach of your ad campaign.
5. Top of page bid (low range):
The top of page bid (low range) is the lowest estimated bid. Which is needed to have a chance of appearing at the top of the search results for a particular keyword. This can vary depending on the level of competition for that keyword and other factors.
6. Top of page bid (high range):
The top of page bid (high range) is the highest estimated bid, that is needed to have a chance of appearing at the top of the search results for a particular keyword.
7. Competition (indexed value):
This term refers to the competition strength of a keyword. It is usually presented as a number or index, and the higher the value, the more competition there is for that keyword.
8. Organic impression share:
Organic impression share is the percentage of total impressions that your website received from organic search results out of the total impressions that it was eligible to receive.
9. Organic average position:
The organic average position is the average position of your website in the organic search results for a particular keyword.
10. Exclude keywords in my account:
This term refers to keywords that you have chosen to exclude from your account. This can be useful in situations where you don’t want certain keywords to trigger your ads or if you want to exclude certain keywords from your tracking data.
11. Exclude keywords in my plan:
This term refers to keywords that you have chosen to exclude from your keyword plan. It can be used to exclude certain keywords from your targeting or bidding strategies.
Google keyword planner
Google Keyword Planner is a tool offered by Google Ads. This helps users research and choose keywords for their advertising campaigns. The tool allows users to search for keywords related to their business or product, and provides information on the search volume, competition, and estimated cost-per-click for each keyword.
Users can also use the tool to find new keywords. Get ideas for ad groups and see how their keywords might perform in Google Ads. Keyword planner also provides suggestions for keywords and it is also free to use and available to anyone with a Google Ads account. It can be a great tool for businesses to research and find the most effective keywords to target in their advertising campaigns.
Google ads keyword planner
Google Ads Keyword Planner is a free keyword research tool from Google. This is designed to help users identify and analyze keywords, for pay-per-click (PPC) campaigns on the Google Ads platform. The tool provides data on search volume, competition level, and suggested bid for specific keywords.
With Google Ads Keyword Planner, you can:
- Research keywords: Google Keyword Planner can help you find new keywords that are relevant to your business or product. You can enter a keyword, a product category, or a website URL, and the tool will generate a list of related keywords and phrases.
- Get historical statistics: It allows you to see the historical statistics like search volume, CPC and competition of a keyword.
- Plan your budget: You can use Google Keyword Planner to estimate how much you’ll pay for your PPC campaigns. To get an idea of the potential return on investment (ROI) for specific keywords.
- Create a new ad group: You can create a new ad group with a set of keywords and see how it will perform.
- Get ideas for ad groups: You can get ideas for ad groups which you can enter a product or service, and the tool will suggest ad groups and keywords for your campaigns.
- See Search Volume and CPC by Location, Language, and Device: The tool can help you understand how your keywords perform in different locations, languages and devices.
- Plan for seasonal trends: You can use the tool to understand and plan for seasonal trends, in search volume for your keywords.
Google Keyword Planner is a powerful tool for keyword research. It’s a free tool that requires you need to have a Google Ads account to use it. It’s a great place to start your keyword research. As it can help you identify the best keywords to target for your SEO or PPC campaigns.